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Strategic Planning for Service Loyality on Insurance

	Strategic Planning For Service Loyality On Insurance by A. Arulraj & R. Ramesh
	Price : Rs 550.00
	Your Price : Rs 550.00

In today`s world, Change is the constant factor. In the Last few decades, there has been a radical change in how service organisations function. To survive in this highly volatile environment, companies need a long term strategic vision, strategic planning and thinking. In light of this, ˜Strategic Planning for service loyalty on Insurance ˜has become a significant topic and very important for the Academicians and practitioners of Insurance service Industry. This is a Book written in the context of the Indian Insurance environment but with a global orientation. It is comprehensive and contemporary in its approach. It has numerous points to promote Indian as well as International insurance Loyalty Management. The authors especially deal with Bayesian approach in Structural Equation Modeling (SEM) for the scientific approach to measure the Service Loyalty on Insurance in India. It also deals with software Package (AMOS 18), the application of Structural Equation Modeling rather than Liserel software for the Strengthen the Formative Model.

isbn 9788183875196

Pages : 144