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	The Quest For Loyalty: Creating Value Through Partnership by Frederick F. Reichheld Scott D. Cook
	Price : Rs 1800.00
	Your Price : Rs 1620.00

Book Summary of The Quest for Loyalty: Creating Value Through Partnership
In his bestselling book, The Loyalty Effect, Fred Reichheld made the definitive case for the economic value of loyalty in business. Now he deepens and enriches that picture with a collection of 14 articles and interviews on the same subject from the Harvard Business Review. Here, some of the world`s preeminent business leaders and thinkers present their original views on various key aspects of customer, employee, and investor loyalty and on the assumptions and strategies that underlie loyalty-based success.
ISBN
9780875847450

Pages : 278