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  The End of Corporate Imperialism
 

The End Of Corporate Imperialism

by C. K. Prahalad , Kenneth Lieberthal
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  Book Summary of The End of Corporate Imperialism
Hundreds of millions of people in China, India, Indonesia, and Brazil are eager to enter the marketplace. Yet multinational companies typically pitch their products to emerging markets` tiny segment of affluent buyers, and thus miss out on much larger markets further down the socioeconomic... View More ISBN
9781422179734
 


Pages : 66
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