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Foundations of Marketing, 4/e

	Foundations Of Marketing, 4/E by John Fahy , David Jobber
	Price : Rs 625.00
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The bestselling Foundations of Marketing by John Fahy and David Jobber is back in a fourth edition. It offers comprehensive coverage of the essentials of marketing in a concise and student-friendly format, firmly rooting theory in real marketing practice. With its wealth of captivating examples, concise 12-chapter structure, and characteristic accessible style, it remains the ideal text for students on introductory marketing courses.ISBN 9781259027611

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