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Business Policy And Strategic Management: Text And Cases P. Subba Rao

	Business Policy And Strategic Management: Text And Cases P. Subba Rao by P. Subba Rao
	Price : Rs 1350.00
	Your Price : Rs 1350.00

Book Summary of Business Policy And Strategic Management: Text And Cases
Table of Contents

1. The Strategic Management Process
2. The Strategist and Strategic Decision-making
3. Establishing Corporate Direction
4. External Environment Scanning and Industry Analysis
5. Internal Environment
6. Global Strategic Management
7. Corporate Level Strategic Alternatives
8. Business Unit Level Strategies
9. Functional Level Strategies
10. Strategic Analysis and Choice
11. Structural Implementation
12. Behavioural Implementation
13. Functional Implementation: Functional Issues
14. Strategic Evaluation and Control
15. Strategic Management in Non-profit Organisations
16. Social Responsibilities and Ethics of Business
17. Corporate Governance
18. Corporate Strategic Failures
Game and Cases
Subject Index isbn
9788184886450

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