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	India The Spirit Of Enterprise by Ashok Malik;Foreword By T.N. Ninan
	Price : Rs 1495.00
	Your Price : Rs 1345.50

INDIA THE SPIRIT OF ENTERPRISE offers a window to the rapid growth of the Indian economy in the past two decades, since the inauguration of the economic reform programme in 1991. The book focuses on the impressive expansion of the Indian private sector. It assesses individual industries – ranging from telecom to pharmaceuticals – in which Indian businesses and entrepreneurs have built world-class brands and capacities. In many cases, the footprints of these companies stretch across continents and represent the true potential of globalization.

Illustrated with anecdotes and the drama and passion of Indian capitalismthe book is a pointer to the technology advance, efficiency in capital use and ambition that is the hallmark of India’s biggest corporate houses. It also traces the path from ancient Indian history to the present to explore the roots and heritage of Indian commerce. Exploring the possible strategic implications of India’s economic rise, it studies a dynamic that could help determine the growth path of the twenty-first century.

ISBN - 9788174368546

Pages : 256