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Brand DAAWAT started in the 1980s, but truly began to come into its own in the 1990s. Consumer preferences began to change drastically around this time, and LT Overseas Limited, the owners of the DAAWAT brand, completely remodeled its processes and plants and introduced 1 kg and 5 kg packs of Premium Basmati Rice in the market. The brand continued to grow even as it faced tough competition from other reputed rice brands as well as from the unorganized sector, and has now become one of the top Basmati rice brands, not only in India, but in international market as well. Today, brand DAAWAT has offerings across three broad segments- Retail, Institutional and Economy “ and is the preferred rice brand for a diverse range of customers, including the highly sensitive HoReCa segment. The brand portfolio also includes brown rice, white rice, steamed rice, parboiled rice and organic rice. It is currently developing ready-to-cook and ready-to-eat rice in various flavours, as part of its expansion plans.ISBN 9788189906160
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Pages : 112
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