Best Book Mart - Compendium Of Brand Management by S. A Chunawalla 9788178669984

SUBJECTS

ADV. SEARCH

Indian Books on Discounts

Home > Subjects > Others

	Compendium Of Brand Management by S. A Chunawalla
	Price : Rs 650.00
	Your Price : Rs 650.00

Discount

0

In Stock

Book Summary of Compendium Of Brand Management
Table Of Contents

1. What is a Brand?
2. Brand Names
3. Brand Planning
4. Brands and Consumer Psychology
5. Brand`s Life Script
6. Brand Values
7. Managing Brand System and Brand Roles
8. Commodisation of Brands and Keeping Brands Alive
9. Anti-Brand Thinking
10. Brand Extensions
11. Brand Loyalty
12. Protecting a Brand
13. Brand Image
14. Brand Identity
15. Brand Personality
16. Brand Positioning
17. Brand Culture and Brand Rituals
18. Brand Equity
19. Brand Building isbn9788178669984

Credit Cards

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

13%

Materials and Purchasing Management 2nd Edition
by S.A.Chunawalla

15%

Sales Management With Prsonal Selling and Salesmanship 8th Edn
by Chunawalla, S A

Sales Management
by S A Chunawalla

Compendium Of Brand Management
by S. A Chunawalla

commentary On Consumer Behaviour
by S. A Chunawalla

Books of Similar Interest

22%

Thirst
by HARRISON, SCOTT

10%

Cambridge School Grammar Primary Book 2 Nepal Edition
by SRINIVASAN

12%

Agriculture and Rural Development in India: Some Emerging Issues
by Dr. Anirudh Bharati and Dr. S.D. Chamola

Sarvshrestha Chinese Pakwan (Hindi)
by Nita Mehta

18%

A2Z Quiz Book
by Terry O Brien

Best Book Mart

Support

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

More Links

Our Subjects
Our Publishers

Powered By
CCAvenue

CCAvenue

SSL Protection