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Road To Brand Equity (Indian Context)
by Henry D.
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Book Summary of Road To Brand Equity (Indian Context)
Table Of Contents
Issues and Concepts of Branding
Introduction to Brand Equity
Brand Awareness
Brand Associations
Leveraging Secondary Brand Associations
Measurement of Brand Associations
Perceived Quality
Brand Loyalty
Measurement of Brand Equity
Brand Extension
Conclusion
Brand Index
isbn
9788178667485
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