Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Management

CASE STUDIES IN MARKETING : THE INDIAN CONTEXT

	Case Studies In Marketing : The Indian Context by Srinivasan, R.
	Price : Rs 350.00
	Your Price : Rs 297.50

This book, now in its fifth edition, has been well-received and appreciated by the students of business schools across the country. Ten case studies in the book have been revised and updated to reflect the changes that have taken place in the intervening period. The fifth edition continues to provide cases that have been culled from the real business world and drawn from authentic sources. These cases highlight the business environment of different companies, specifically focussing on competitiveness, product development, market strategies and international business.

This book is meant as an adjunct text for postgraduate students of management. Besides, executives attending various management and development programmes would also greatly benefit by reading the book.ISBN: 9788120346062

Pages : 384

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

15%

Business Policy and Strategic Management: Concepts and Applications, 2nd Edition
by Gupta Gollakota and Srinivasan

15%

Business Policy and Strategic Management - Concepts and Applications
by Gupta, Gollakota, Srinivasan

20%

Sandalwood`s Story
by Shobha Tharoor Srinivasan

Guesswork
by Srinivasan, krishnan

What Happened To That Love?
by Kailash Srinivasan

Books of Similar Interest

18%

Leadership Magic
by Ben Valore Chapman

Accountancy : Theory And Practice, 8th Edition
by C. M. Juneja, R. C. Chawla, K. K. Saxena

15%

Enterpreneurship, 3/e
by Greene

Supervision for Super Vision
by K Chandrakandan

Pinciples Of Business Management B.Com. Haryana 1st Edition 2006
by Sharma R.K., Gupta R.K.,`

Support

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Case Studies In Marketing : The Indian Context

by Srinivasan, R.