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In The Zigzag Principle, Rich Christiansen applies a foundational law of nature to business management, entrepreneurship, goal-setting, and life in general as he explores why zigzagging toward our intended outcomes is more effective than trying to bulldoze our way through whatever stands between us and our objectives. Christiansen helps you get started, make your way over the big hill to initial profitability, and minimize risks along the way. As the head of well-established corporations and as the brains behind numerous start-ups, Christiansen has been through it all, and he`s charted all the zigs and zags you`ll encounter. In The Zigzag Principle, he documents everything he has learned, including how to:
Identify your destination
Create a defined set of values to help you as your business finds its way
Add resources and hire the right people, as you turn the cash you have into fuel for more
Replicate your successes to bring your product to the masses
Protect your resources, your family, and your sanity. ISBN
9781259005374
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