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This book elucidates the factors that are essential to ensuring that retail, with particular regard to shopping malls, is a key engine of economic growth. Special emphasis has been made on issues relating to tenant-mix planning, zoning, leasing and marketing/ promotion as these decisions are taken time and again duringthe operating life of the mall.Apart from the mall managers, this book would be a suitable reading for practitioners and students of retail management.
About the Author
Harvinder Singh Associate Professor, IMT, Ghaziabad Srini R. Srinivasan Institute of Management Studies and Research, Mumbai
Table of Contents
1. Introduction to Retailing and Shopping Malls
2. Concept of Shopping Mall
3. Mall Development Process
4. Financing and Revenue Model for Shopping Malls
5. Tenant Mix
6. Leasing Administration
7. Marketing and Promotion Activities for Shopping Malls
8. Facilities Management in Mall Operations
9. Regulatory Framework for Shopping Malls
10. Handling Anchor Tenants
11. Future of Shopping Malls ISBN
9781259004995
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