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Applied Case Studies In Marketing
by S Shajahan
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649.00
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571.12
12
The 2008 recession had brought to the fore the need to substantially revise the process and content of the marketing curriculum to match the requirements of global businesses, especially during market turbulence. The 8 chapters on fundamentals of marketing, 6 Indian case studies and the CD that accompanies the book, will help to introduce young MBAs to new material as well as different ways of viewing the traditional content.ISBN: 9789380607115
Pages : 590
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