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Consumer Behaviour
by Rajeev Kumar
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950.00
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Book Summary of Consumer Behaviour
Table Of Contents
Part I : Understanding Consumer Behaviour
Part II : Internal Determinant of Consumer Behaviour
Part III : External Determinant of Consumer Behaviour
Part IV : Analyzing and Managing Consumer Behaviour
Part V : Contemporary Topics in Consumer Behaviour
Part VI : Case Studies in Consumer Behaviour isbn 9788183186124
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