Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Others

	Consumer Behaviour & Marketing Research by Suja R Nair
	Price : Rs 1050.00
	Your Price : Rs 1050.00

Book Summary of Consumer Behaviour & Marketing Research
Table Of Contents
PART ONE: CONSUMER BEHAVIOUR

Section I: Introduction and Overview to the Study of Consumer Behaviour
Section II: Individual Determinants of Consumer Behaviour
Section III: Social Process
Section IV: Consumer Decision-making and After-sales Issues
Section V: Applications and Ethics
Section VI:Industrial Buyer and Services Marketing
vSection VII: Cases

PART TWO: MARKETING RESEARCH

Section I: Introduction, Nature and Scope of Marketing Research
Section II: Methods of Collecting Data
Section III: Research Process and Analysis
Section IV: Information and Applications of Marketing Research
Section V: Cases isbn
9788178667829