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Sales Promotion And Advertising Management

	Sales Promotion And Advertising Management by M Mishra
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Book Summary of Sales Promotion And Advertising Management
Table Of Contents

Sales Promotion
Personal Selling
Sales Management
Public Relations
Concepts and Nature of Advertising
Advertising and Marketing
Effects of Advertising
Social Effects of Advertising
Ethics in Advertising and Control
Advertising Process
Media Selection
Advertising Messages
Advertising Planning
Advertising Budget
Measuring Advertising
Effectiveness
Advertising Organisation
Advertising Agency
Future of Advertising in India
isbn
9788170408659

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