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Services Management

	Services Management by Vasanti Venugopal , Raghu V N
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Book Summary of Services Management
Table Of Contents

Services Marketing
Classification of Services
Service Marketing Management
Strategic Planning
Managing Demand and Supply
Consumers in Service Industry
Service Marketing Mix
Service Product
Pricing in Services
Service Promotion
Place in Service
People in Service
Service Process
Physical Evidence
Organising for Service Marketing
Marketing Strategy in Services
Managing Service Quality
Managing Service Competition
Globalisation of Service isbn
9788178661797

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