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ook Summary of Marketing Research, 4ed,Beri
This new edition of a well-known book continues to discuss comprehensively the tools and unique used for making research. The author uses theory and appropriate examples to help students in developing concepts. This edition includes recent marketing research activities in the Indian landscape (rural and retail market research).Apart from these new chapter, the topics of brand positioning and brand segmentation have been discuses with the help of recent examples. A new chapter on measurement and scaling has been added in this edition to make it more useful. Abundance of in-text solved examples and end-of-chapter exercise is a hallmark feature of the book.
Key Features:
New chapters on measurement and scalling,Rural marketing research, and Organised retailing
SPSS solution in select chapters
20 new cases studies
Appendix on Ethical issues in Marketing Research
Glossary and chapter-wise Bibliography.
About the Author:
G C Beri
Professor, Head and Dean, Faculty of Management Studies, MS University of Baroda, prior to his retirement in 1992. Earlier, he was Professor and Dean, Faculty of Commerce in the same university, he went on to study at the London School of Economics and Political Science and did his PhD from the University of London. He was awarded the Bowley Prize of the London School of Economics on the merit of his thesis. He was also awarded a Senior Visiting Fellowship at Queen Elizabeth House, Oxford. Dr Beri has carried out important studies and assignments for the National Council of Applied Economic Research, National Productivity Council and Indira Gandhi National Open University. He was also a member on the panel of Commerce of the University Grants Commission for two years. He has four books and a number of published papers to his credit.
Table of Content: isbn
9780070620223
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