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The Curious Digital Marketer is a hand book that aims to unearth real and genuine questions related to Digital Media planning and buying, Search Engine Marketing, Facebook Marketing and Mobile Marketing and gets them answered by the leading experts of the trade. It is a compilation of more than 101 frequently asked questions, which advertisers/marketers ask digital media planners while they plan, buy and execute digital media (display advertising, search marketing and social ads) campaigns for them on a day to day basis.
The book is divided into four major sections: Digital Media planning and buying, Search Advertising, Facebook Advertising and Mobile Advertising.
The Curious Digital Marketer has been authored by 18 leading digital marketing practitioners, who have themselves planned and bought digital media inventory for their clients. Media planners (approx. 5 years of experience) from more than a dozen digital agencies like Maxus, Mindshare, Zed Digital, LMG, Pinstorm, Interactive Avenues, Communicate 2, and Media2Win are co-authors of this book.
This book would of relevance to people including brand managers (who are new to digital planning), chief marketing officers (who want to understand the nuances and details of digital buying and planning, better) media planners and buyers (who wants to gain deeper understanding of their domain) and anybody who`s enthusiastic to know more about Digital Media and its operational details. Apart from this management and media students can also learn from this book.ISBN : 9789350674291
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Pages : 132
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