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Ethics of Marketing in the New Millennium

	Ethics Of Marketing In The New Millennium by Paul Martin
	Price : Rs 950.00
	Your Price : Rs 836.00

In this book, Author examines significant moral issues and dilemmas in marketing using the moral concepts of freedom, integrity, justice, privacy, and welfare. The book is classified into eight chapters. The very first chapter discusses positive developments of marketing ethics and the ethical challenges in marketing. Second chapter examines development of internet marketing ethics and the ethical marketing practices. Third chapter briefly outlines the history and teaching of marketing ethics in higher education while fourth chapter deals with ethical principles in marketing research, rights of research participants and the ethical problems of marketing researchers. Fifth chapter seeks to shed light on the issue of marketing creativity and ethical behaviour by evoking alternative ethical models that can be used to evaluate selected practices among small business-to-business marketers while sixth chapter explores the concept of ethical branding and its link to corporate reputation. Seventh chapter reviews the main approaches in marketing ethics for ethical analysis and decision making in international settings while eighth chapter explains the concepts of corporate social responsibility, consumerism and ethics in marketing.

ISBN - 9788182205048