Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Others

Legends In Marketing (Set Of 10 Volumes)

	Legends In Marketing (Set Of 10 Volumes) by V Kumar , Jagdish N Sheth
	Price : Rs 45000.00
	Your Price : Rs 40500.00

he Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work.

The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This sixth set in the series, consisting of 10 volumes, is a tribute to V. Kumar. Known worldwide for his pioneering research on Customer Loyalty and Customer Lifetime Value, Dr. Kumar also has the distinction of being amongst the few people who have been awarded more than one Lifetime Achievement awards for contributions to their field of expertise; in addition to the Paul D. Converse Award for his contributions to advancing the theory and practice of marketing.

The volumes in the set include:
Volume 1: Retailing: Market and Firm level
Editor: Praveen Kopalle
Volume 2: Retailing: Store and Customer Level
Editor: Michael Levy
Volume 3: International Marketing
Editor: Daniel C. Bello
Volume 4: Forecasting in Marketing
Editor: Kay Peters
Volume 5: Marketing Research: Applications
Editor: Robert P. Leone
Volume 6: Marketing Research: New Methodology
Editor: J. Andrew Petersen
Volume 7: Marketing Strategy: Firm
Editor: Raji Srinivasan ISBN
9788132109037

Pages : 3028

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

15%

Agriculture 4.0 Precision and Automated Ag. Technologies
by M G Shinde, S D Gorantiwar, Prabhat Kumar, S M Nalawade, A A Atre, J Rajesh, V S Malunjkar, C. B. Pandey, N J Deshmukh, Y S Dighe

10%

Ranganathan Dictionary
by V. Venkatappaiah & P. S. G. Kumar

20%

CBSE New Pattern Mathematics Class 9 for 2021-22 Exam (MCQs based book for Term 1)
by Akshay Kumar Singh , V. K. Mehta

Effective Management Workout: A Case Study
by V. K. Singh , Sudhanshu Joshi , Vivek Kumar

General Agriculture ICAR, JRF, SRF, ARS, IARI, CAU, SAU State PSC AO, HO, Bank AO Entr. Exams
by Viji C.P., Phani Kumar K., Vani V. Sudha, Shiji C.P

Books of Similar Interest

10%

Essentials of Paediatric Optometry, 1st Ed. 2018
by G. Datta

20%

Impact of Tantra on Religion and Art
by T. N. Mishra

10%

Early Learners Environmental Studies B
by Roma Jain

15%

What was Built and What Failed in the Soviet Union
by Randhir Singh

10%

Management and Leadership for Nurse Administrators, 5th Edition
by Linda Roussel

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Legends In Marketing (Set Of 10 Volumes)

by V Kumar , Jagdish N Sheth