Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Others

Legends In Marketing (Set Of 10 Volumes)

	Legends In Marketing (Set Of 10 Volumes) by V Kumar , Jagdish N Sheth
	Price : Rs 45000.00
	Your Price : Rs 40500.00

he Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work.

The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This sixth set in the series, consisting of 10 volumes, is a tribute to V. Kumar. Known worldwide for his pioneering research on Customer Loyalty and Customer Lifetime Value, Dr. Kumar also has the distinction of being amongst the few people who have been awarded more than one Lifetime Achievement awards for contributions to their field of expertise; in addition to the Paul D. Converse Award for his contributions to advancing the theory and practice of marketing.

The volumes in the set include:
Volume 1: Retailing: Market and Firm level
Editor: Praveen Kopalle
Volume 2: Retailing: Store and Customer Level
Editor: Michael Levy
Volume 3: International Marketing
Editor: Daniel C. Bello
Volume 4: Forecasting in Marketing
Editor: Kay Peters
Volume 5: Marketing Research: Applications
Editor: Robert P. Leone
Volume 6: Marketing Research: New Methodology
Editor: J. Andrew Petersen
Volume 7: Marketing Strategy: Firm
Editor: Raji Srinivasan ISBN
9788132109037

Pages : 3028

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

25%

Feliciating A Legendary Archaeologist Prof. B.B. Lal: (Set of 3 Vols)
by B.R. Mani & Rajesh Lal,Neera Misra,V.Kumar

15%

Ranganathan Dictionary : Indian Terminology On Library And Information Service
by V. Venkatappaiah & P. S. G. Kumar

15%

Transnational Migrations: The Indian Diaspora
by William Safran, Ajaya Kumar Sahoo and Brij V. Lal

15%

MARKETING RESEARCH, 10TH ED
by DAVID A. AAKER, V. KUMAR, GEORGE S. DAY, ROBERT P. LEONE

15%

Contemporary Mathematics: Number Theory
by V. Kumar Murty and Michel Waldschmidt (Eds.)

Books of Similar Interest

10%

Learning About the Earth : Science Work for Kids Series
by Evan Moor

10%

December 13 Terror Over Democracy
by Nirmalangshu Mukherji

12%

Counselling and Family Therapy
by Yihunselam Asrat

10%

CLICK START 3 TEACHERS MANUAL : COMPUTER SCIENCE FOR SCHOOLS
by ANJNA VIRMANI

15%

Concept Building Approach to Income Tax Law and Practice - Edition 03
by Mittal

Support

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Legends In Marketing (Set Of 10 Volumes)

by V Kumar , Jagdish N Sheth