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The text offers a unique model approach and integrates the use of Excel. Through this approach students are better able to grasp the essential concepts covered in the course and see their utility. Each chapter includes a case study that is meant to show the students a real and interesting application of the topics addressed in that chapter. These cases and related applications cuts across all functional areas of business and show how management science techniques apply in the business environment.
Key Features:
The book revolves around a modeling approach, focusing the role of a model, model formulation, and the analysis of model results.
Many chapters use extended case studies illustratively within the body of the chapter, and offer end-of-chapter cases for analysis.
Integrates the new Excel 2007 and its revised user interface (appendices included on using Microsoft Excel and the Solver Table).
Presents several topics, including integer programming, forecasting, and utilities in a simple manner.
Application vignettes and solved problems (with complete solutions spelled out on the CD-ROM) run throughout the book.
About the Author:
Frederick Hillier
Professor emeritus of operations research at Stanford University. Dr. Hillier is especially known for his classic, award-winning text, Introduction to Operations Research, co-authored with the late Gerald J. Lieberman, which has been translated into well over a dozen languages and is currently in its 8th edition. The 6th edition won honorable mention for the 1995 Lanchester Prize (best English-language publication of any kind in the field) and Dr. Hillier also was awarded the 2004 INFORMS Expository Writing Award for the 8th edition. His other books include The Evaluation of Risky Interrelated Investments, Queueing Tables and Graphs, Introduction to Stochastic Models in Operations Research, and Introduction to Mathematical Programming. He received his BS in industrial engineering and doctorate specializing in operations research and management science from Stanford University. The winner of many awards in high school and college for writing, mathematics, debate, and music, he ranked first in his undergraduate engineering class and was awarded three national fellowships (National Science Foundation, Tau Beta Pi, and Danforth) for graduate study. Dr. Hillier?s research has extended into a variety of areas, including integer programming, queueing theory and its application, statistical quality control, and production and operations management. He also has won a major prize for research in capital budgeting. isbn
9780070668225
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