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Basic Marketing
by William Perreault
Price :
Rs
295.00
Your Price :
Rs
236.00
20
"Basic Marketing, European Edition" is intended as a first book in marketing, offering a comprehensive introduction to the fundamental principles of the subject. This adaptation builds on the highly successful US edition, offering a unique European perspective on marketing thought. Structured around the classic "4Ps" organization, the book offers students clear explanations, helpful frameworks and "how-to-do-it" techniques, with up-to-date examples to illustrate the concepts described. ISBN - 9780256204025
Pages : 736
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