Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Others

	Media Planning by Erwin Ephron
	Price : Rs 295.00
	Your Price : Rs 236.00

It is remarkable how media planning has reinvented itself in less than a decade. In the traditional full service agency, creative and account management, not media, attracted the talent, the salaries and the applause. They got the stock options and became agency Presidents, because creating the campaign and selling it to the client made money. Media planning was a cost; a base-camp support group for those highly paid troops on the front line. That has changed. Agency Media has come a long way from the mail-room assignment of simply delivering the message. It is rescued by the independent media agency, which has transformed media from a cost to a profit-center and made it one of the best career paths in advertising.ISBN - 9788131401880

Pages : 137

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books of Similar Interest

10%

Northern Ireland: A Very Short Introduction (Very Short Introductions)
by MARC MULHOLLAND

10%

365 Hadith With Stories
by Ali Kara Cam

20%

Burgerstein`s Handbook Of Nutrition Micronutrients In The Prevention And Thrapy Of Disease
by Zimmermann M.

18%

Visual Basic 2012 Unleashed 1st Edition
by Alessandro Del Sole

10%

The Origins of Yoga and Tantra
by Geoffrey Samuel

Support

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Media Planning

by Erwin Ephron