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	Media Planning by Erwin Ephron
	Price : Rs 295.00
	Your Price : Rs 236.00

It is remarkable how media planning has reinvented itself in less than a decade. In the traditional full service agency, creative and account management, not media, attracted the talent, the salaries and the applause. They got the stock options and became agency Presidents, because creating the campaign and selling it to the client made money. Media planning was a cost; a base-camp support group for those highly paid troops on the front line. That has changed. Agency Media has come a long way from the mail-room assignment of simply delivering the message. It is rescued by the independent media agency, which has transformed media from a cost to a profit-center and made it one of the best career paths in advertising.ISBN - 9788131401880

Pages : 137