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Communication is deeply rooted in human behaviours and societies. It is difficult to think of social or behavioural events from which communication is absent. Indeed, communication applies to shared behaviours and properties of any collection of things, whether they are human or not. We may turn to etymology for clues: ˜communication` (from the latin ˜communicare`) literally means ˜to put in common`, ˜to share`. The term originally meant sharing of tangible things; food, land, goods, and property. Today, it is often applied to knowledge and information processed by living things or computers.
This book approaches communication theory from a psycho-social perspective, in an attempt to show theory development within a social context. Many of these theorists would not actually consider themselves communication researchers. The field of communication study is remarkably inclusionary, and integrates theoretical perspectives originally developed in a range of other disciplines.ISBN-9788182204096
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