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Precision Marketing : Maximizing Revenue Through Relevance

	Precision Marketing : Maximizing Revenue Through Relevance by Sandra Zoratti, Lee Gallagher
	Price : Rs 995.00
	Your Price : Rs 895.50

Marketers around the globe are recognizing that increasing customization and precision is critical to commercial success. Rather than devoting marketing budgets to mass campaigns, precision marketers are mining customer data for predispositions and propensities to spend in order to target buyers in sophisticated ways, with all communications - both online and offline - which are relevant to each and every recipient.

Precision Marketing will help you to develop the perspectives, capabilities and skills necessary to deliver more powerful marketing results. Drawing on case studies from companies such as Fiat, Amazon, Tesco and lNG, Precision Marketing shows how today’s leading performers are beginning to recognize, identify and capitalize on many of the concepts of precision marketing to differentiate themselves from their competitors and reach dynamic new levels of growth.

ISBN - 9780749465353

Pages : 224