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Essentials Of Marketing Research 3Rd Edition
by Barry J. Babin, William G. Zikmund
Price :
Rs
595.00
Your Price :
Rs
476.00
20
Focuses on students as managers, not practitioners, of marketing research. This book addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm`s current and future needs. It is designed for instructors who prefer a more brief introduction to marketing research topics. ISBN - 9780324548273
Pages : 432
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