Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Others

Global Account Management (A Complete Action kit of Tools and Techniques for Managing Key Global Customers)

	Global Account Management (A Complete Action Kit Of Tools And Techniques For Managing Key Global Customers) by Peter Cheverton
	Price : Rs 695.00
	Your Price : Rs 625.50

The prospect of true Global Account Management (GAM) looms large for many suppliers as their customer base grows larger and the world grows smaller. Even the experience and hard-learnt lessons of national Key Account Management may not be enough to ease the adjustment to this new challenge. Supplying a customer such as Tesco across Europe rather than across the United Kingdom is a much taller order than simply accommodating the extra miles involved. Global Account Management examines the significant challenges of Global Account Management and is the first book to offer practical advice on the range of decisions and actions required to make it a success. About Author: Peter Cheverton is a Director of INSIGHT Marketing and People, an international training and consultancy firm specializing in marketing and key account management, with clients in fmcg, financial services, pharmaceuticals, speciality chemicals and IT. He is the author of Key Account Management, and Key Marketing Skills, both published by Kogan Page ISBN - 9780749448981

Pages : 256

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

10%

Key Marketing Skills, 2nd edn (With CD-Rom)
by Peter Cheverton

10%

Key Marketing Skills, 2/e
by Peter Cheverton

10%

Global Account Management (A Complete Action kit of Tools and Techniques for Managing Key Global Customers)
by Peter Cheverton

10%

Understanding Brands
by Peter Cheverton

10%

Understanding the Professional Buyer
by Peter Cheverton & Jan Paul van der Velde

Books of Similar Interest

18%

The Book Of Indian Names
by Raja Ram Mehrotra

Differential Calculus Made Easy XI and XII
by Deepak Bhardwaj

10%

DESIGN AND ANALYSIS OF ALGORITHMS
by S SRIDHAR

10%

Epigenetics 2nd Edition
by C. David Allis, Marie-Laure Caparros, Thomas Jenuwein

10%

Shorter Oxford Textbook Of Psychiatry
by Michael Gelder, Philip Cowen, Paul Harrison

Support

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Global Account Management (A Complete Action Kit Of Tools And Techniques For Managing Key Global Customers)

by Peter Cheverton