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Product Management: Concepts And Applications

	Product Management: Concepts And Applications by Londhe Br
	Price : Rs 295.00
	Your Price : Rs 236.00

The Process of globalization has thrown major challenges to the process of Product Management. In order to meet these challenges successfully, the philosophy and the process of managing the products globally have undergone a sea change. The product manager needs to understand the position of his product on the product life cycle curve and devise appropriate strategies and tactics to optimize the financial and market performance of the product. The product management challenge includes—product development, launch, rejuvenating the product or brand, management of product variety and product extensions, Product life cycle management etc.While managing the products, the product manager has to ponder over some questions like: 1) How do you really know where your product rests along the life cycle curve? 2) Are you making adjustments to the marketing mixes that are inappropriate for the product’s actual stage in its life cycle? Unfortunately, many product managers do not perform the tasks well and cause the following problems: § A development staff that does not know what to build; § Products that do not solve real problems in the marketplace; § Product designs that lack creativity and innovation. The book covers most of the problems faced by the product managers through a collection of scholarly articles on various issues of product management. ISBN - 9788131406861