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Marketing Management: A Relationship Marketing Perspective

	Marketing Management: A Relationship Marketing Perspective by Cranfield School Of Management
	Price : Rs 695.50
	Your Price : Rs 591.18

Marketing Management : A Relationship Marketing Perspective introduces the reader to the principles of marketing management with the concept of relationship marketing integrated throughout.

The Contributors explore five key areas :
The Role of Relationship Marketing in Business
The Customer Retention Audit
Creating Customer Value through the Expanded Marketing Mix
Planning and Organizing Relationship Marketing
Relationship Marketing in Action

With insightful graphics, mini-case-studies and numerous real-world examples, Marketing Management is an ideal text for MBA and postgraduates students as well as professionals seeking a topical introduction to leading-edge management and marketing thinking. Final year business undergraduates will also benefit from this well written, highly accessible text.ISBN - 9780333994436

Pages : 316