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Reviews: "In this chaotic and breathtakingly changing world, I can’t imagine how anyone could launch an internal communication effort without doing the sort of homework Susan recommends. Do yourself a favour and keep her book nearby for ready reference any time you need to know what employees really believe."
-Roger D’Aprix, ABC and IABC Fellow (International Association of Business Communicators)
"Staff surveys can be extremely useful as a catalyst for real change. BBC surveys showed that people’s sense of being valued by the BBC doubled after our major cultural change programme. Result!" -
Greg Dyke, BBC Director General 2000-04 and media executive
Description: Whether you’re already involved in research, planning your first project or commissioning an external research company, Employee Engagement and Communication Research covers everything you need to conduct robust, reliable research. From a full-scale employee survey to research focusing on a particular subject like communication, engagement, change or corporate social responsibility, this is your essential guide covering all the tools, strategy and action to make your project a success. ISBN - 9780749466824
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Pages : 256
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