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A Framework for Marketing Management, 5/e

	A Framework For Marketing Management, 5/E by Philip Kotler
	Price : Rs 590.00
	Your Price : Rs 483.80

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but want the flexibility to add outside cases, simulations, or projects.
Salient Features

Chapter Openers: The Real-World - The beginning of each chapter features "Marketing Management at…" readings which examine the challenges and opportunities faced by marketers of all kinds of goods and services, allowing students to see how real companies are using marketing principles as they learn to strategize. Some corporations include:
• Mayo Clinic
• ESPN
• Starbucks
• Royal Philips
• Google
• Trader Joe`s
Innovation on the Marketing Front - "Breakthrough Marketing" boxes highlight innovative and insightful marketing accomplishments, introducing students to the latest developments in the field. Some of the well-known businesses featured are:
• IKEA
• Nike
• Samsung
• GE
• Yahoo! ISBN - 9789332518179

Pages : 520