Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Others

A Framework for Marketing Management, 5/e

	A Framework For Marketing Management, 5/E by Philip Kotler
	Price : Rs 590.00
	Your Price : Rs 483.80

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but want the flexibility to add outside cases, simulations, or projects.
Salient Features

Chapter Openers: The Real-World - The beginning of each chapter features "Marketing Management at…" readings which examine the challenges and opportunities faced by marketers of all kinds of goods and services, allowing students to see how real companies are using marketing principles as they learn to strategize. Some corporations include:
• Mayo Clinic
• ESPN
• Starbucks
• Royal Philips
• Google
• Trader Joe`s
Innovation on the Marketing Front - "Breakthrough Marketing" boxes highlight innovative and insightful marketing accomplishments, introducing students to the latest developments in the field. Some of the well-known businesses featured are:
• IKEA
• Nike
• Samsung
• GE
• Yahoo! ISBN - 9789332518179

Pages : 520

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

10%

Social Marketing : Influencing Behaviors for Good
by Philip Kotler, Nancy R lee

15%

B2B Brand Management
by Philip Kotler, Waldemar Pfoertsch

Marketing for Hospitality and Tourism
by Philip Kotler, John Bowen, James Makens, James C. Makens

10%

Standing Room Only: Strategies for Marketing the Performing Arts
by Joanne Scheff, Philip Kotler

10%

Standing Room Only
by Philip Kotler , Joanne Scheff

Books of Similar Interest

18%

Nurtureshock : Why Everything We Think About Raising Our Children is Wrong
by Ashley Merryman, Po Bronson

Security Analysis Portfolio Management & Investment Management B.Com & BBA 6th Sem. Bangalore City Uni.
by Vinayak Yashmin Sofat

10%

Still More Questions & Answrs for Ages 4-6
by Kathie Sweeney

22%

The Collected Novellas of Stefan Zweig
by Stefan Zweig

Notices of Sanskrit Manuscripts
by Raja Rajendralal Mitra and Haraprasad Sastri

Support

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

A Framework For Marketing Management, 5/E

by Philip Kotler