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The Focus Group Research Handbook
by Holly Edmunds
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295.00
Your Price :
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265.50
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The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization. Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies and comprehensively outline the steps you`ll need to follow in order to implement and then analyze focus group research. ISBN - 9780658002489
Pages : 276
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