Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Others

	Marketing Concepts And Cases by Rajagopal
	Price : Rs 165.00
	Your Price : Rs 148.50

In the present environment of increasing global competition, marketing has emerged as the key factor in any commercial enterprise. This book explains the basic principles, strategies and activities involved in marketing management.

Starting with the fundamental marketing concepts, the book explains the various dimensions of the entire marketing management process. It then discusses the important element of advertising with reference to the relevant legal provisions. Marketing Research is explained in detail along with Research Design and MIS. Analysis and forecasting of consumer behaviour is discussed next, followed by an analysis of sales management.

Relevant case studies drawn from the Indian context have been presented throughout the book to illustrate the basic concepts and strategies. Flow charts and diagrams have also been included for an easier grasp of the discussion.

All these features make this book an excellent text for marketing management students. Professionals and consultants would also find it very useful.ISBN - 9788122411546

Pages : 200

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

15%

Engineering Physics
by Rajagopal

18%

Celebrate Primer A
by G Rajagopal

10%

International Law from Below - Development, Social Movements and Third World Resistance
by Balakrishnan Rajagopal

10%

International Law from Below: Development, Social Movements and Third World Resistence
by Rajagopal

15%

Media And Utopia: History, Imagination And Technology
by Arvind Rajagopal And Anupama Rao

Books of Similar Interest

10%

Religion, Community and Education: The Case of Rural Bihar
by ALAM, M. SANJEER

Institutional Finance In Rural Development
by M. S. Turan

Emerging Paradigms in Insurance Industry and Management
by S.A. Senthil Kumar & Lalitha Ramakrishnan

Twelve Principal Upanisads with Notes from the Commentaries of Sankaracharya and the Gloss
by Trans. into English by E.Roer, E.B.Cowell, Rajendra Lal Mitra

20%

Protein Engineering (Hb 2014)
by Kaumaya P.

Support

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Marketing Concepts And Cases

by Rajagopal