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	Marketing Excellence And Systems by A. K. Bandyopadhyay
	Price : Rs 295.00
	Your Price : Rs 265.50

This pioneering attempt contains many systematic discussions in a lucid manner on different models, including the author\`s own model based on his own experience as Vice-President (Marketing) of multinational companies. It provides many practical examples with day-to-day problems which have been tackled in an appropriate manner.

This book should be useful to BBA, MBA and B. Tech. students doing short-term management courses and all types of marketing personnel for industrial marketing.

This book contains an exclusive list of \`items\`, whereby the CEO\`s roles are specifically mentioned either for the improvement of marketing skill of the concerned personnel or to enhance their \`motivation level\`, which is fundamentally important in any branch of marketing, leading to excellence in marketing systems.
ISBN - 9788122419153

Pages : 168