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A major task that the top management is called upon to perform is ?Strategic Management.? This is one of the lessons that ?management boom? has taught during the last 40 years. All over the world, management, its competence, composition, specialization, attitude and character have been seriously because experience well as well research studies have clearly shown that the quality and depth of management is the crucial factor in the prevention of loss, instability, and low profits and for the acceleration of the growth rate of business firm and the economy.
The Second purpose of this book is to provide a textbook for advanced students of MBA and M. Com. of Indian universities and colleges, a handbook for practicing managers, especially Managing Directors, General Manager, and Directors and Heads of Functional Departments in medium and large-scale companies. ISBN - 8178666170
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Pages : 561
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