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Business Policy And Strategic Management

by Dr.Francis Cherunilam

  Price : Rs 285.00
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  This book, very comprehensive and concise, explains the subject matter of Business Policy and Strategic Management in the Indian context. The style is very lucid so that even who do not have any academic background of Management can easily follow it. There is a profuse use of Indian through out the text. The book also contains a number of Case Studies of Indian companies which are illustrative by themselves and are also ideal for discussion in groups. ISBN - 9789350242216
 


Pages : 341
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