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The book presents the fundamentals of business and investing, highlighting the fact that these important subjects are not covered in school curricula. It is aimed at anyone and everyone who is of high-school age or older.
The authors discuss how modern teenagers are aware of companies like McDonald’s, Pepsi, Coke, Gap, Reebok, and Nike. They point out the fact that despite this, hardly any of them have sufficient knowledge to buy stocks in these companies.
Through this simple, yet detailed guide, the authors seek to acquaint the readers with the functioning of the economic system and the stock market. They present concepts such as the need for being aware of stock market basics, deciphering a company’s annual report, sniffing out ubiquitous investment opportunities, reading the stock table in the newspaper, and thinking and investing like a professional investor.
The book was published in 1996 by Simon & Schuster. It has received positive reviews.ISBN - 9780684811635
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Pages : 272
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