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The book on Product and Brand Management deals with various aspects of products as well as brands. In the face of global competition, corporates are concentrating on brand extension, brand positioning, brand relaunching, brand equity and brand building to increase their market share. The brand manager has to play a key role in the survival and growth of the company. The book covers some innovative topics like brand placement, brand reposoitioning, brand relaunching and brand ambassasors. This book is a humble attempt to demystify the aspects of branding. The contemporary topics have been dealt in a simple and understandable manner to the students. This book bridges gap between academic concepts and corporate world. The apt, relevant and contemporary cases have been incorporated in the book to give fresh insights into the subject. The book is very much useful to academia, brand managers, marketing managers, researchers and students. The author is sure that the readers will welcome the academic contribution made in the sphere of product and brand.
ISBN - 9789350246924
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