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Modern Business Communication is a text book specially designed to meet the present needs of management students in BBA,MBA levels and also for students to prepare themselves to become a company executive. The book covers almost all typical areas of communication in a brief and point wise manner for immediate remembrance of the students. It provides in-depth coverage of three components of business communication i.e. Written Communication,Oral Communication and Non-Verbal Communication. Beginning with an overview of communication,the book discusses about effective listening. Business correspondence , Negotiation and conflicts ,Tools for effective sales presentations,Modern technology used in communication. Finally the usage of grammar,punctuation,capitalization etc.ISBN - 9788183189279
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Pages : 214
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