| |
International Business is authored with an economic orientation with a strategic-financial focus and provides comprehensive and up-to-date material in an integrated flow between chapters. Since many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies and organizational structures. The text is practical in nature, focusing on the managerial implications of each topic on the actual practice of international business
Book Features:
Comprehensive coverage of Indian aspects includes a write-up on Broader Conceptions of Development by Prof Amartya Sen, The Rise of the Indian Automobile Industry and Microsoft in India among others
Dozen new part-end cases, New Opening Vignettes, Country Focus boxes, GlobalEdge and Management Focus Boxes add to the comprehensive pedagogy
Comprehensive Online Learning Center (OLC) includes 12 additional cases, PowerPoint Presentations, Instructors` Manual and Chapterwise MCQs
Table of Contents:
Part One Introduction And Overview
Chapter 1 Globalization
Case: The Globalization of Health Care
Part Two Country Differences
Chapter 2 National Differences in Political Economy
Chapter 3 Political Economy and Economic Development
Chapter 4 Differences in Culture
Chapter 5 Ethics in International Business
Cases: Siemens Bribery Scandal; Walmart`s Foreign Expansion; Nike: The Sweatshop Debate; Etch-A-Sketch Ethics; India`s Transformation
Part Three The Global Trade And Investment Environment
Chapter 6 International Trade Theory
Chapter 7 The Political Economy of International Trade
Chapter 8 Foreign Direct Investment
Chapter 9 Regional Economic Integration
Cases: Logitech; The Ecuadorean Rose Industry; The European Energy Market; Global Food Prices
Part Four The Global Monetary System
Chapter 10 The Foreign Exchange Market
Chapter 11 The International Monetary System
Chapter 12 The Global Capital Market
Cases: Hyundai and Kia; Anatomy of a Currency Crisis; Russian Ruble Crisis and Its Aftermath
Part Five The Strategy And Structure Of International Business
Chapter 13 The Strategy of International Business
Chapter 14 The Organization of International Business
Chapter 15 Entry Strategy and Strategic Alliances
Cases: Coca-Cola; Diebold; JCB in India; IKEA
Part Six Business Operations
Chapter 16 Exporting, Importing and Countertrade
Chapter 17 Global Production, Outsourcing and Logistics
Chapter 18 Global Marketing and R&D
Chapter 19 Global Human Resource Management
Chapter 20 Accounting and Finance in the International Business
Cases: Building the Boeing 787; Adopting International Accounting Standards; Li & FungISBN - 9781259098031
|
| |
|