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Capturing New Markets
by Wukner
Price :
Rs
545.00
Your Price :
Rs
490.50
10
Capturing New Markets demonstrates how to violate well-worn principles of established industries to find, succeed and lock in leadership in new markets. Using case studies and research from healthcare, telecom, financial services and other industries, Wunker provides actionable recommendations on how to approach opportunities in a rigorous yet counter-intuitive manner and position a company to innovate, grow and prosper in new industries.
Table of Contents:
Why new markets matter
Finding new markets
Assessing new markets
Finding the foothold
Two Paths to market penetration
When do early movers win?
Locking in leadership
Creating a Company capability to tackle new marketsISBN - 9789339218003
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