Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Management

Integrated Retail Marketing Communication?•

	Integrated Retail Marketing Communication?• by Sudhakar
	Price : Rs 175.00
	Your Price : Rs 148.75

The book offers a comprehensive review and analysis of various facets of retail communications, strategy and application. The author, with over two decades of experience in marketing and teaching courses on retailing, provides a holistic and practical approach to the subject. The book covers a wide range of topics from understanding why retailers need to build brands, positioning to the various communication tools available to the retailers and the need to integrate retail communication for success. It contains numerous examples from Indian retailers in the areas of retail communication and provides many caselets to stimulate the application of many of the concepts discussed in the book. The book is meant for the postgraduate students of management. Besides, it will also be useful to the students pursuing PG diploma in retail communications management/integrated marketing communications.ISBN - 9788120346406

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

Mathematics BA/B.Sc. Hons. (NEP) 3rd Sem. Bangalore
by Sudhakar A., Vanaja V., Shailaja M.

27%

Women Among Marginalised Communities of India: Issues And Challenges
by Edited by:- General Editor Dr. GNANAPRAGASAM LAZAR, Working Editor Prof. Sudhakar Rao

20%

Essentials of Pediatric Nursing
by Sudhakar

10%

Electrical Circuits JNTU Anantapur Series (2010)
by A. Sudhakar

10%

ELECTRICAL CIRCUITS(JNTU`12)
by SUDHAKAR

Books of Similar Interest

20%

Information India Global View 1993-94
by S.P. Agrawal and J.C. Aggarwal

The Indian Economy: A Different view
by Ajit Mozoomdar

13%

Entrepreneurial Journey (Case on Entrepreneurship)
by Munish, Alagh