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  Services Marketing: The Indian Context, 4th ed.?•
 

Services Marketing: The Indian Context, 4Th Ed.?•

by Srinivasan

  Price : Rs 625.00
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  This book, now in its second edition, continues to provide a comprehensive introduction to the principles of chemical engineering thermodynamics and also introduces the student to the application of principles to various practical areas. The book emphasizes the role of the fundamental principles of thermodynamics in the derivation of significant relationships between the various thermodynamic properties. The initial Chapter - provides an overview of the basic concepts and processes and discusses the important units and dimensions involved. The ensuing chapters, in a logical presentation, thoroughly cover the first and second laws of thermodynamics, the heat effects, the thermodynamic properties and their relations, refrigeration and liquefaction processes and the equilibria between phases and in chemical reactions. The book is suitably illustrated with a large number of visuals. In the second edition, new sections on Quasi-Static Process and Entropy Change in Reversible and Irreversible Processes are included. Besides, new Solved Model Question Paper and several new Multiple Choice Questions are also added that help develop the students’ ability and confidence in the application of the underlying concepts. Primarily intended for theundergraduate students of chemical engineering and other related engineering disciplines such as polymer, petroleum and pharmaceutical engineering , the book will also be useful for the postgraduate students of the subject as well as professionals in the relevant fields.

Table of Contents

Preface

Preface to the First Edition

Understanding Services
Services and Economy of a Country
Issues in Marketing of Services
Consumer Decision Process and Ethical Issues
Service Delivery Process
Pricing
Services Communication Mix
Firm’s Physical Evidence
Managing Employees and Consumers
Customer Satisfaction and Service Quality
Services Failure, Recovery and Customer Retention
Hospitality and Tourism Services
Financial Services
Information Technology Services
Health Care Services Marketing
Technology Readiness
e-Service Quality

Index ISBN - 9788120350342
 


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