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Global Benchmarking For Competitive Edge

	Global Benchmarking For Competitive Edge by Economist Intelligence Unit, The
	Price : Rs 225.00
	Your Price : Rs 191.25

Benchmarking is a process of continuous improvement in the search for competitive advantage. It measures a company’s products, services and practices against those of its competitors or other acknowledged leaders in their fields. Although the concept of benchmarking has been around since the late 1970s, it became widely accepted only in the late 1980s. Today it is recognised as a viable management tool to enhance performance and global competitiveness. This book analyses the evolution of the bench-marking process, the specific benefits that can be achieved, the planning and preparation required to undertake a successful exercise, the practicality of using in-house resources or outside consultants for studies and such future trends as consortia benchmarking and global studies. 168pp. (2000) 230 × 150mm ISBN 81 7371 106 2 (PB)

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