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Strategic Communications Management: Making Public Relations Work
by White, J. & Mazur, L.
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Rs
375.00
Your Price :
Rs
318.75
15
This book examines and analyses in detail common public relations issues faced by companies and shows that developing a defined and coherent public relations strategy is vital to long-term business success. 296pp. (1999) 230 × 150mm ISBN 81 7371 134 8
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