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Public Relations Writing: Principles In Practice
by Donald Treadwell, Jill B. Treadwell
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650.00
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650.00
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Public Relations Writings: Principles in Practice is a comprehensive text that guides its readers from the most basic foundations of public relations writing - research, planning, ethics, organizational culture, law and design - Through to the production of actual, effective public relations materials. It begins with an overview of the principles of basic strategic communication decision-making, followed by chapters that apply these strategies and practices of writing public relations messages for multiple audiences. ISBN 8178295369
Pages : 528
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