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Sales and Distribution Management is a composite and comprehensive textbook specially designed to meet the requirments of MBA students specializing in marketing. All the important topics of sales and distribution management, such as sales and sales force management, the sales organization and territory management, designing a distribution system, and distribution channel management, have been covered in details. Its focus on the impact of product innovation, managing sales information, customer-oriented marketing channels, and logistics management is an added advantage. Users shall find this textbook highly useful for its applications of theoretical concepts explained through illustrative examples, relevant caselets, clear illustrations, flowcharts, and data tables. ISBN : 0195673905 year : 2005
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Pages : 670
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