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Beginning with an overview of international marketing concepts, the book discusses in detail the indentification of emerging marketing opportunites, the environment, decision-making processes, and the entry mode strategies of international marketing. It goes on to discuss the strategies for products, brands, pricing, distribution, logistics, and communication, and the policy framework for international trade Finally, it discusses international trade finance and risk management, and the institutional infrastructure for export promotion. Also discussed are international marketing research, export procedures and documentation, and the World Trade Organization and its implications on international marketing. ISBN : 0195671236 year : 2005
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