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  Mcquail`s Mass Communication Theory
 

Mcquail`S Mass Communication Theory

by Denis Mcquail
  Price : Rs 595.00
  Your Price : Rs 535.50
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  Available for the first time in a South Asian Reprint, the Fifth Edition of this best selling text provides a comprehensive, non technical and wide ranging introduction to various approaches to understanding mass communication. This edition also takes account of recent theory and research in relation to new media, globalisation and topics related to cultural production (such as advertising, fashion and merchandising). The companion websites, www.sagepub.co.uk/mcquail5, offers additional material for both lecturers and students. ISBN 8178295350
 


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